Since the beginning of the digital age, Paulina has helped create engaging advertising and creative efforts through her study of user experience design and implementation of digital marketing research. UltraArte is Paulina’s consulting service providing unique specialty services in both design and marketing to develop dynamic web, print and marketing material. Her tactics are formulated to captivate new and existing audiences and make meaning of metrics that drive engagement. Her approach to digital strategy comes from in-depth industry and consumer research for small businesses and fortune 500 companies alike.