Ministry Of Concrete is a retail business focusing in fashion, sports and art inspired by street culture. Founded by skateboarder Alex Seyed in 2010 to utterly change the local streetwear market, introducing the sneaker culture and premium streetwear in the centre of the Greek capital, MOC has been more than just a retailer over the past decade. A foundation, a place for the local youth to express and cultivate their identities, a community to shout about the uniqueness of Athens in the world map. Finally a Ministry you can count on!