Optimal patient-physician relationships that support sustained behavior change can only be achieved when engagement is simple and empathetic to a patient’s daily needs, values and preferences. Enthusiastic participation cannot be mandated – it is always the person’s choice. It is the sustained behavior change that leads to better outcomes and lower costs. Choice® enables you to optimize the patient-physician digital relationship, within the context of each person’s daily life, offering greater financial value at a lower cost of engagement. Choice® overcomes current app design constraints by leverage a private-by-desing, contextual data communication layer for the internet. This new innovation enables the user interface to be autonomously programmed using open standards to intuitively navigate their care community and present each individual member with their daily care needs. Real-time feedback ensures sustainable engagement in support of a person’s daily healthcare needs. Integration and data interoperability are supported using free web standards (HTTPS/CGI/Scripting/ HTML).