Recapturing lost customers with personalized campaigns powered by cognitive analytics Businesses have developed many strategies to avoid customer churn; but once a customer has been inactive for a long period of time, most companies simply give up. Goodbyehello is using cognitive analytics technology to transform the way companies look at lost customers, finding innovative ways to re-engage and win back their business. Business challenge To develop compelling personalized campaigns to help its clients win back lost customers, Goodbyehello needs to understand why each customer stopped engaging with those clients in the first place. About Goodbyehello Founded in 2015, Goodbyehello specializes in helping its clients recapture lost customers through a combination of advanced analytics, creative design and innovative personalized marketing. Founded by Nick Rood, an experienced data scientist, Rene Vetter, a loyalty expert, and Bart Willems, an advertising & media expert, the company is already working with a number of prestigious clients in a wide range of industries, including retail, wholesale, consumer products and travel.