Institute and academy of multimedia (Inštitut in akademija za multimedije Ljubljana) As a pioneer in the field of multimedia education and prime mover in defining job qualifications for Slovenia’s media production sector, IAM perceives its mission primary in the development and managing of media education programmes. With wide cooperation in development of new job qualifications, we intend to assure better employment possibilities for our graduate students. The purpose of our research and development activities is to optimize the conditions for student work and to actively participate in the rapid development of the media production in Slovenia. IAM’s activities are oriented also towards development and assistance in media education for the Slovene formal school system and towards teacher training for media assisted education and other issues of e-learning. We intend to accomplish our mission through narrow cooperation with the main national institutions in the area of education, research and culture as well as the most important media production companies in Slovenia and abroad. In order to achieve our aims we will foster international cooperation with similar institutions abroad, both disseminating our own and learning from other examples of good practice, especially in the area of Southeastern Europe. IAM believes that well-coordinated local professional potential along with a strong regional network can lead to high quality media education, and thus to transculturally well-integrated media production.