The Value Xchange is a sport, media and entertainment marketing agency that builds partnerships for our customers through the power of sport, entertainment and media that have an enduring and positive impact for the fans, sponsors and rights owners. For brands- we use sport and entertainment to create an emotional connection with the things people love. We manage the process from end to end, from developing the strategy through to property sourcing and high impact activation. How we do it- We focus on brand objectives, use data and insight to inform our recommendations, find the cultural fit and activate it through media. For rights owners- we provide an out-sourced sponsorship sales service to sports rights owners in order to complement their internal team and structure. Our approach is to become part of their team, in order to deliver a premium service, backed up with data and insight. We deliver highly targeted and bespoke proposals, supported and managed using CRM, to ensure we use the passion and power of sport to help the target brands achieve their business objectives.