About us Who Owns Whom (WOW) was established in 1980 and the WOW research shines a light on what was known as the ‘dark continent’. Africa is now seen as the next global market opportunity and the WOW research on Africa business and industry allows users to leverage this rapidly emerging market for trade and investment. Africa has its own nuances and risks, and WOW research on African industries, micro business and FDI enables users to mitigate against this risk and identify the real opportunities offered by this burgeoning continent. WOW research covers the key drivers, ‘pain points’, SWOT, value chain and future outlook for over 300 of the most active African industries including profiles of the main players, their African and international footprint, management, M & A and FDI activity. While the research covers all African listed companies 90% of the file are private companies and the disciplines that use our file are marketing intelligence, procurement, KYC, private equity and corporate finance, Education and regulatory authorities and other state agencies. Our Vision To be known globally as the provider of the most comprehensive, high-quality research on African business and industry. The WOW ethos is to under promise and over deliver, promote transparency and the highest standard of business ethics as well to drive economic growth and consequently alleviate poverty and inequality on the African continent. Our Mission To uncompromisingly offer the highest quality and best value for money industry research on the African continent while equally respecting all stakeholders namely, customers, employees, suppliers and shareholders. WOW is committed to a broader African societal role to promoting responsible investment and economic growth with the consequence of alleviating poverty and inequality.