It's all storytelling. That's the baseline of Grinta! Publicaties bvba, a Flemish publishing company named after its flagship: GRINTA!, the leading cycling magazine (since 2007) in Flanders and the Netherlands. The target group is the active cyclist. In 2014 Grinta! Publicaties bvba added a new title: TITANEN, a personality magazine on the titans (in sports) of our era. Custom publishing is the third pillar of the company. The custom publishing service is renamed PANACHE. From January 1st 2021 a new media title is added to the publishing house: the existing media title Cycling.be joined Grinta! Publicaties and is renamed CYCLING. It focuses on pro cycling and is therefore an complementary with GRINTA!.