Lecoov Australia is an IT developer of cloud-based software solutions serving domestic and international businesses with multicultural customers engagement strategies. Lecoov has been providing solutions to over 30 institutional customers across Australia, New Zealand and the USA. Lecoov’s multilingual technology innovation was granted Innovation Patent by IP Australia in 2018. It aims to provide a one-stop software solution to help businesses speak in their audience’s first language and help convert information seekers to paying customers via mobile technology. In addition it also helps businesses to collect, streamline and analyse their consumer data. In 2019 Lecoov introduced its MiLi (Multi-Lingual) Software Solution to address the following notable market trends: - Consumers shifting from desk top internet to mobile internet to consume information, interact and transact; - Engaging with consumers through their first language fundamentally improves the communication efficiency; - Efficient communication lifts the transaction conversion rate.