Plexus Communications are specialists in the Technology industry in Sales, Marketing and Customer Experience. Our team has executive and ‘hands-on’ experience in various fields, including sales, marketing, design, web development, IT and Cloud Communications. We believe this makes us different. The IT Channel is the most scalable way to extend your brand presence, grow your sales pipeline and then win and retain a solid customer base. However, for many new software and hardware vendors dealing with the distribution giants can be both a frustrating and expensive experience with poor return on investments. Through our in-depth knowledge of the EMEA IT Channel, we can help reach your end user target buyers with impactful campaigns, announce your solutions effectively through regional channel press and analysts, and ultimately make the channel come to you due to demand for your solutions. As we grow your channel base with you, we can assist with channel strategy, including partner enablement, onboarding, incentives, technology alliances and closely measured MDF campaigns. For many technology start-ups, we recommend an initial direct-to-end user strategy to gain brand recognition, reference wins, and build a database of prospects for re-marketing. You will undoubtedly garner more attention when you reach the position where you can start to provide warm leads to channel partners. Technology is changing how everything is done, and while we still need distributors and a channel, let us show you the new way to create, nurture and manage one….