A sports marketing and management company. Grassroots sports development is a new trend in India. The idea of a career in sports was seen as something an adult would focus on only after completing their schooling. Our struggle is to create room for sports as a culture and potential career option starting at the root - with school kids! The Latin word ‘ictus’ - meaning 'to strike’ - is the cornerstone philosophy of Proictus. Started by Millennial entrepreneurs in their 20’s, the company manifesto is to be an expert-management firm focusing on grassroots sports development.