Polaris Advisory Group focuses on assisting organizations accelerate "time-to-profitable revenue." We work in a hands-on fashion with clients to refine their value propositions into cogent and powerful messages and to communicate their unique marketplace differentiation and value proposition using a multi-channel, multi-touch approach which leverages traditional and emerging methodologies. Our approach encompasses everything from market research to branding, repositioning, lead development and nurturing and sales force training & development, all with a focus toward the attainment of our clients' strategic and tactical objectives.