The Insight Connection is an award winning consulting firm specializing in qualitative research to guide marketing initiatives: -Advertising and Communications Testing -Package Structure and Design -Shopper Insights -Innovation -Brand Positioning We design and conduct research utilizing a broad range of qualitative tools and techniques, customized to the objectives at hand: -Focus Groups and IDIs -Ethnography: in-home, in-store, and on-site -On line bulletin boards -Webcam interviews -Mobile -Hybrid quali-quant methods -Ideation Sessions -Client Immersion Sessions