It was born on December 10, 1990, called Shine Cartonagem Ltda and always carried with it the idea of overcoming limits. In the year 2001, it was renamed to Frama Indústria Gráfica Ltda. The head office of the company is in Caxias do Sul, in the southeastern state in Brazil, called Rio Grande do Sul. The company has been gaining an important place in the national and international market of the office and school material industries, being constantly recognized through national awards of Best Brands. In much of its product line has a very expressive participation in Brazilian market. From the beginning, the company uses the most updates management practices, seeking a clear vision when it comes to its strategic positioning. Frama's DNA has as its main characteristic the conscious evolution. By treating the renewal of concepts, the total legality in all its activities and the improvement of its perception on the opportunities, as essential fundamentals. In 2016, the company again changed its name to Frama Produtos de Papelaria Ltda. The goal is to make the branch of activity clearer to the market.