We strongly believe that, by bringing art to the streets, we can give it to people as a collective good they can use to redefine their city conceptually and emotionally, by strengthening the connection between the concepts of ‘inhabitant’ and ‘place’ and actively involve the community. buchARTest was designed on three development directions. We offer a canvas to established artists to show the social and economic impact art can have in a city, but also to those who are just starting, artists who didn’t take their work out on the street before collaborating with us. We educate the community about the impact of art on the urban environment, and we involve the community in the process of creating street art through mural art workshops and questionnaires seeking to find what Bucharest residents would like to see on the walls in their city.