Started by Anuradha Mahindra in 1995, Verve Magazine is India's first and only home-grown women's luxury, lifestyle monthly. In its 20th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media. Being a glossy, the emphasis on paper, printing, processing and aesthetics is intrinsic, but what people come back to Verve for is the quality of content. Some of the most iconic, creative individuals have first been seen in the pages of Verve.