Anchor Media Group has launched its first print venture in the form of country’s first and only magazine to focus on the rural India – ‘Rural Connect’. This monthly publication with its mass reach has an influential readership of over 50 Lakh among prominent key decision makers of the country: bureaucrats, corporate houses, management institutes, embassies, marketing companies, tourism boards, agriculture sector, automobile companies, equipment manufacturers, telecom operators, different departments of government, international agencies, non-profit organisations and masses in general. The magazine aims to bridge the gap between rural and urban India with its analytical and informed stories, direct from the grassroots level. It also acts as a guiding force to the policy makers on how to understand the real Bharat and the dynamics of rural India. It helps readers to make an informed choice on rural India.