Whether you are a seasoned executive or just starting out in your first leadership role, this book will help you grow as a leader. Moran has taken Rudyard Kipling’s classic poem “If—” and used it to create a framework comprising sixteen eternal and essential leadership attributes. He draws on noteworthy historical events to illustrate how great leaders like Martin Luther King, Abraham Lincoln, Mother Teresa, and others applied these attributes to achieve extraordinary results. If You Will Lead uses the power of storytelling to teach leadership lessons. It combines bigger-than-life examples with everyday stories to help leaders apply these lessons to their own leadership challenges. It’s a practical guide that offers numerous resources and tools to help readers hone their skills and achieve their full potential. Bestselling and award-winning author, Doug Moran, has more than twenty-five years of leadership experience working in a variety of industries. He has worked for Verizon and Capital One (where he was CIO of the financial services division), and served the governor of the Commonwealth of Virginia as deputy secretary of health and human resources, chief operating officer of the department of social services, and telecommunications director. In addition, he has extensive nonprofit volunteer experience. Doug’s leadership consultancy, If You Will Lead LLC, focuses on leadership development, executive coaching, organization excellence, and infrastructure strategy. His combination of corporate, government, and volunteer leadership experience gives him a unique perspective on leadership challenges in all of these different fields.