The story of GRITR, and more specifically, GRITR HOLSTERS is…. well, gritty… GRIT is defined by Merriam-Webster’s Dictionary as: “firmness of mind or spirit : unyielding courage in the face of hardship or danger.” We all face challenges in life. We are told - we are not talented enough, smart enough, strong enough, good looking enough, “fill the blank” enough. But despite obstacles (these or others) - we carry on the journey of life. Grit is what separates the ones that will keep going from the ones that will throw in the towel and quit when faced with life's challenges. Grit is what you need when talent is simply not enough. So what is GRITR? It’s GRIT to the power of R (Resilience, Resourcefulness, Resolve). We are GRIT-R THAN GRIT. And that is the foundation of the products we design and build. They are simple, functional and dependable. No matter the circumstances. No matter the mission. You can count on them every time. You have heard about Limited Lifetime Warranty? What a crock of a promise. How about UNLIMITED LIFETIME WARRANTY. You break it - we’ll send you a new one. Forever. It’s that simple. Welcome to the GRITR family! Remember: GRITR - NOT A QUITR