NOPE stands for NO-PE or “no polyethylene”. It is a forward-thinking brand for plastic-free oral care & hygiene products, and has a strict appetite for sustainability. The brand is focused on leaving no carbon footprints, being climate neutral, and an absolute faith in you to make the switch towards a better choice for our planet. NOPE is here to reform our habits and our approach to sustainability. It is on a mission to eliminate single use plastics that compound with our lifestyle and wreak a havoc on our eco-system. NOPE is a call to action. Our habits need to amplify a positive change. We need to transform as the earth transforms. What is the concept behind NOPE? Currently, NOPE offers toothpaste tabs in zero plastic packaging that is set to revolutionize sustainable oral care in India. Combining premium product standards with an aspiration for a quality lifestyle - NOPE’s toothpaste tabs cover all the bases in your switch to a greener morning routine.