e-Commerce China agency, focused on the promotion of website, tmall, brands online. SEO, SEM, SMO, Buzz marketing, social media, Online PR and online reputation. Western companies are racing to develop strategies for effective e-commerce to capitalize on China's booming market. They must master the cultural, legal and administrative parameters techniques specific to Chinese subcontinent. This market to the meteoric rise represents a significant opportunity for American and European retailers. China already holds the world record regarding buying online, nearly 220 million Chinese from eMarketer products. This phenomenon is explained by the level of Internet penetration in strong growth and booming middle class. This number is expected to double by 2016, while average spending per online user should go at the same time from 670 to 1039 dollars. Given the growth prospects for the retail sector in China, it is not surprising that foreign retailers looking to capture a share of this so dynamic digital market. But to get a place in China is extremely difficult and requires to tread cautiously.