Established in 2001 to provide e-learning solutions, eguru blends pedagogical and technological competencies. eguru has been developing Educational and Recruitment Programs that make use of game-based approaches and technologies. E-Guru employs exciting, "entertraining" e-learning course methodology, as well as serious games and simulators as a means to ensure content retention by simulating everyday work situations. The methodology developed and adopted by eguru can also be applied to Salesforce Training, Induction Programs, Business Games, Coaching and Feedback, Company Policies, Product Presentation and even e-Recruitment Games and Competency Diagnosis. "Our mission is to offer solutions in order to capacitate and motivate professionals in a more creative and effective way. To commit ourselves to researching and developing pioneering, innovative, reliable solutions in order to help our customers and partners improve their operations. To act a socially responsible manner, based on ethical principles, respect and common welfare."