MyChoiceTV™ Limited owns a new Video On Demand (VOD) Service, called MyMoviesAfrica™. MyMoviesAfrica™ just loves Movies! So, we are extending Cinema (and soon we’ll be Substituting it - Where it Doesn’t Exist) to Improve the Retail of Movies throughout Africa, as well as the Retail of African Movies to our Diaspora. MyMoviesAfrica™ achieves this via a Proprietary and proudly Kenyan mobile-first Video On Demand (VOD) Service, that is Bringing Cinema Home, by Specialising in an offering of Movies (i.e. Blockbusters, Features, Shorts, Documentaries, Animations, etc) to Customers via an Android App on Phones, Tablets & Set-Top Boxes, via Chromecast on Televisions and via Web on Laptops, Smart Televisions & other Smart Devices. Our Vision is: An Entertainment Industry in Africa and its Diaspora, where Customers can conveniently Access the Movies of their Choice; and Creators can Access a Global Audience. Our Mission is: To conveniently Connect each Customer globally, with the Movie (that Entertains, Inspires & Educates) of their Choice; whilst equitably Remunerating each Rights Holder from Africa and the World, for their continued Investment into Production. Our Objectives are to: 1. Build longterm Relationships with our Customers and Clients, by providing exceptional Value in Movies (that Inspires, Educates & Entertains) and User Experience, via continuous Engagement and Innovation. 2. Retain Customers and expand Recruitment, by offering Movies based on their Preferences; thereby, Living up to our Promise of Choice: Anything (variety), Anywhere (accessibility), Anytime (convenience) – Personalised to each Customer, via their Viewing Habits and Feedback, as well as deep Social Media Integration. 3. Equitably Monetise local Content, in addition to international, for the Benefit of all Rights Holders. 4. Work with all Stakeholders, for the Protection of Intellectual Property, and Eradication of Piracy.