Mobillet is a new mobile service presented by Saman Bank. Through this application Saman Bank customers can fulfill most of their payment needs in addition to using new mobile banking services. The name of Mobillet is made up of the two words Mobile and Wallet which means Mobile Wallet in English and Your (your own) mobile phone in Persian (Farsi). “Creating a comfortable and enjoyable experience of payment and money transfer to improve peoples’ financial lifestyles” has been the Mobillet team’s main purpose since its start point. Therefore, all team members have concentrated on this purpose, during creation and development of Mobillet brand and as a result it is clearly perceptible in all visual designs, slogans, taglines and experimental flow designs. Mobillet is the first product of SAMAN SOUTIONS company which has been launched to Iran market in partnership with Saman bank.