Rival is a growth consultancy that builds challenger brands, strategies, and capabilities to change categories. We started Rival to answer a question: when every brand calls themselves a challenger…why do some only challenge the category while some fundamentally change it? We combine the brains of a management consulting firm with the executional experience of an agency to build actionable marketing strategies and in-house capabilities that grow rival brands. We work with growth leaders across Fortune 500 brands and scale-ups across three areas of the marketing function: brand development, go-to-market strategy, and capability development.