PRODUCTIFY.IT is the owner and creator of ITERATE Product Development Game. ITERATE is a cooperative simulation game for product development professionals. It is a unique sandbox experience of a software development process and product development lifecycle. Players experience a demanding environment and cooperate to overcome adversities. ITERATE will spark your product management instincts. You will manage the development process. You will manage the budget and the revenue stream. You will strive to stay innovative and profitable. You will grow the team, deal with stakeholders, the market, the competition and more. he game runs in turns, simulating Scrum Sprints. The players are guided through a sequence of Sprint Planning, Sprint Review and Sprint Retrospective, to experience how roles of the Product Owner, the Development Team and the Scrum Master must come together for the product to succeed. The goal is to deliver a valuable product and make profit. Preferably lots of it. ITERATE immerses players in the universe of: - Complexity, uncertainty and risk - Iterative and incremental development - Empiricism and continuous adaptation - Release planning and budgeting - Software development and technical debt - Scrum roles, events and artifacts