The Utah Tourism Industry Association (UTIA) is the official legislative and educational arm of Utah's visitor economy. From legislative lobbying to ensuring our partners have the best educational platform, UTIA is here to serve the Industry in meaningful ways. Whether you represent accommodations, restaurants, retail, ski, transportation a destination marketing organization (DMO) or are a tourism-related supplier, there is a common purpose of furthering the economy and making your business more profitable. Regardless of size, joining forces with other tourism-related entities unifies and strengthens the industry. Speaking with one voice demonstrates that the tourism industry is an organized body with influence and power. TOURISM WORKS™