LJC adds value for its clients from the founder's talents in three domains: (1) Visual & Spatial Aesthetics (2) Strategic & Creative Thinking (3) Linguistic Communication & Writing Delivered through such mediums as: (a) Photography, Videography, Filmmaking (b) Consulting (peer-to-peer, creative, strategic) (c) Wordsmithing, Copyediting, Compositional Support These areas are delineated as such to illustrate the various ways LJC can attack the complex issues facing other firms in today's business field. Most business owners have a clear understanding of their need for quality media and its production can become a colossal waste of time if there isn't a strong understanding of its intent at the time of creation. LJC has succeeded due its ability to either quickly apprehend the intentions behind a client's need for media creation and acting accordingly with them, or to help guide clients towards those underlying motivations as a means of orienting creative efforts into efficient channels of production. The field of working creatives is known for its charlatans with exaggerated methods and false indicators of ability. In knowledge of this, LJC positions itself as the "blue-collar creative": willing to work with people where they're at and measuring successful creation by its impact on a client's concrete needs. Creative work can be summed up in the following phrase: "The insight to perceive an intention and the technical ability to actualize it." The journey surrounding this motion from "idea" to "expression" is in essence the joy of creation, and that is where LJC thrives. Embodying both the principles of realism and minimalism, the aim is always to make something that communicates clearly while using simple methods and that conserve valuable resources of time and money.