Fundamentals of Digital Marketing is a comprehensive India-specific textbook that cracks the digital marketing ‘code’ with a view to reaching, engaging, and serving the ever-changing consumer. Empowered with a clear writing style, this edition starts from base zero, and explains key digital marketing fundamentals to those new to the subject. The book presents multiple industry-relevant frameworks for successful digital marketing and caters to the need of not only management students but also media professionals, marketing managers, brand marketers, budding entrepreneurs and even individuals seeking to create a personal brand online and understand the basics of digital marketing concepts, tools, and techniques from grounds-up. To reserve your copy of book, please order at : https://www.amazon.in/Fundamentals-Digital-Marketing-Pearson-Bhatia/dp/933258737X