Maa TV is now a division of Star India Private Limited. Maa means ‘our own’. Maa TV is a part of its viewers and that is why it stands out from the cluster of channels that are available today. With intelligent and interactive programming and slick packaging, Maa TV appeals to different cross sections of people. The channel is not just about commercial ratings; it also strives to provide viewers with ways to improve their quality of life through shows on health, fitness, spirituality and social awareness. Even as the world moves towards urbanization, Maa has not forgotten its roots. It offers an array of shows and events that are of and for the rural communities. A movie library that boasts of a collection comprising of cult classics and milestones in telugu cinema that have enthralled audiences and beaten national channels in television ratings.