At Advocate we believe in the following core principles: Business isn’t complicated. People are. People drive business. The best solutions are always human centric. The only constant is change. Metrics matter. Whether you are the CEO of a global brand, entrepreneur, association administrator, or aspiring business leader, at some point in your journey, you will get so emotionally invested in an idea or strategy that it can become impossible to see the flaws. What’s even worse is, more often than not, the people supporting you are likely wearing their own blinders. Passion and purpose are major factors in success but they can also be the fuel one uses to lead themselves and others to the point of no return. The Advocate approach is simple. We take an open-minded but critical position based on three considerations. Why are we doing this? What are we willing to risk? How do we measure success? With a definitive understanding of these three truths, we are able to develop a framework and action plan that will not only help you get there faster (both efficiently and effectively) but also ensure measurable results. At Advocate we take our work seriously without taking ourselves seriously. We believe time is our most valuable asset and will not waste it on hopeless endeavors. Our greatest joy is the ability to make a positive impact on those we engage. And we choose our clients and partners based off of one simple mantra, Make an Impact!