Rubato Media was founded by Bridgette Orten in 2016. She works with a very small team including her life partner, Esteban Castro, focusing on paid social and search ads for mid-7-figure to mid-8 figure ecommerce brands with a brick & mortar presence. Her two primary verticals of expertise are Food & Bev and Beauty. Her work is both more granular and more high-level than the typical ad agency, and can be broken down into 3 primary areas. 1 : Monthly in-depth customer and competitor research to position clients strongly in their market with potent messaging funnels - knowing what other brands/products the customers are seeing, and what they are saying is the most powerful element when crafting messaging. 2 : Dashboards with funnel data on cohorts with trendlines - post iOS data loss, this is the most powerful way to let the data mature past the 3 day delay while still following the trendlines for predictive optimization. 3 : Predetermined benchmarks throughout the entire digital system to make optimization a science - taking into account the overall digital funnel rather than the siloed approach of individual platforms.