Imise was established in 2003 by Dr Michael Coyle to help vehicle operators to minimise their costs and environmental impact. This is done by improving fleet and fuel efficiency. Dr Coyle has personally achieved improvements in fuel efficiency ranging from 3% to 40% for vehicle operators. Large operators who whom he has worked have saved in excess of £1,000,000 per annum. Over the years Dr Coyle has worked presented for commercial and governmenal organisations in North America, UK, Europe, New Zealand and Asia and some of his work has been reproduced inUK Government Department for Transport (DfT) publications.