Paguro is an organisation built around a belief that the cinema and entertainment industry needs to be re-imagined. As an industry, it has been a challenging time, a time that demands operators and landlords think differently about the way they engage with their customers, based on the evolving entertainment and content landscape. It is time to break from traditional thinking. The Paguro team is built to navigate post-pandemic reality, a catalyst to bring this aspiration to reality, leaning on decades of international industry knowledge and expertise in cinema and entertainment operations, F&B, marketing, IT, content, financing and negotiation. Our goal is to create compelling, sustainable entertainment spaces - new spaces or reinvigorating old spaces. Using a data-driven approach to developing relevant destinations that audiences will find engaging and communities will be proud of. Our destinations and brands work with their locations, partners, landlords to become fully integrated in the local community, nurturing and contributing to their repurposing and sustainable growth. Headquartered in Dubai, UAE, we also have a registered wholly-owned subsidiary in the UK (Paguro Ideas)