Viva Media is a strategic media planning and buying agency. We connect people and brands to total market, multicultural and lifestyle audiences. Utilizing secondary research, including Simmons, Scarborough, Nielsen, comScore, Pew, Ethnic mapping, and our own proprietary “Effective Universe Targeting,” we find relevant media platforms that match target audience lifestyles. Whether it be digital, mobile or traditional TV, Radio, OOH and print, we have the resources and connections to make a perfect media match at the most efficient and effective reach and frequency levels. Viva Media is ready to be your strategic total market & multicultural media partner.