Betty Designs is rooted in triathlon but goes beyond with a full line of performance + lifestyle apparel for cycling, running, SUP + surf for badass women. Betty Designs was founded in 2010 with the desire to fill a void in the women’s endurance sports market. Built on the concept that women can be both strong + beautiful, Betty Designs has blossomed into one of the most recognizable brands in endurance sports—keeping its edge with bold, playful patterns and graphics in addition to high-profile collaborations with top level athletes and brands. Rooted in triathlon but transcending beyond with a full line of performance and lifestyle pieces for cycling, running, SUP and surf, Betty Designs continues to push the boundaries and remind strong + feminine women everywhere that #BadAssIsBeautiful. The Story of Betty Designs https://youtu.be/RThNJWSEBQY