In 2017, Mixed Martial Artist and Champion Conor McGregor partnered with David Heil, the founder and creative director of the luxury bespoke menswear brand David August, in creating a new holding company, DACM LLC, for the pursuit of new business ventures and collaborative opportunities. Charged with offering accessible luxury lifestyle clothing inspired by Heil’s iconic looks created specifically for McGregor, August McGregor was born and represents the first entry into ready-to-wear by the two partners. Aiming to deliver complete looks to the growing young, fashion-aware men’s market, the digitally native brand launched direct-to-consumer in late 2018. www.augustmcgregor.com