Welcome to Ace Advisory, the sport and leisure business consultancy, the owner of Football Benchmark. Our advisory team has been a market leader in assisting clients in the sport and leisure industries. After more than 20 years of operation in the “big-four” environment, the team commences operations as a new entity and brand, “ACE”, as of 1 April 2022. Our primary focus is professional football through the lens of our widely recognised Football Benchmark data & analytics platform. Beyond football, we offer a broad portfolio of services in other sports, especially the ones requiring major infrastructure investment like golf, winter sports and motor sports, and in Esports. Having undertaken tens of projects on four continents, our professionals also have unique competences and credentials in the lifestyle real estate and leisure sectors as well. We are a resourceful advisory team with experienced professionals, recognized industry knowledge, proven track record, established market position and recognition, and a substantial client network.