pureLYFT is an all natural energy product that delivers 125mg of CLEAN CAFFEINE® into the beverage of the consumer's choice through a convenient single use stir stick. pureLYFT has zero calories and provides clean energy through flavorless natural caffeine derived from green coffee bean extract with vitamins A and B complex. Consumers include fitness fanatics, athletes, college students, travelers, business professionals, busy parents, and health enthusiasts who are concerned about the ingredients they consume and are drawn to all natural products.  At pureLYFT, our goal is simple: Provide an all-natural caffeine alternative that everyone will love!