A couple of decades ago, buying a new oven for your kitchen or a new pair of shoes was quite simple. You would go out to a local store in your area and have only a few options to choose from. As technology and the retail industry in general advances, we are faced with thousands of products in every sub-category you can think of. Surely the expansion on the availability of products seems to be a significant advantage – something that you can greatly benefit from. That is until you actually start to search for a very specific item. Being faced by thousands of different products make the process of choosing the right one harder than ever before. You take on the risk of wasting your hard-earned money if you end up buying the wrong product – perhaps it will not be able to offer you the functionality that you require, or maybe it turns out the one you decide to buy is weak and breaks after just a couple of uses. We’ve been there – buying products that are overpriced that eventually turn out to be useless items.