Digital networking has become an essential skill for members of the professional workplace. The network, personal brand, reputation, and trust that individuals build from an online presence impacts the ability to find meaningful employment, build a reputation within a company, increase pipelines for sales, source and recruit talent, and communicate both internally, externally, across professional organizations and industries. Key examples include: ▪ Sales leaders use LinkedIn to build relationships, identify leads and grow business ▪ Talent acquisition professionals rely on LinkedIn to source talent ▪ Marketing professionals use LinkedIn to create content and reach decision-makers ▪ Executives use LinkedIn to grow the reputation or brand of their company ▪ HR professionals use LinkedIn to communicate and improve DE&I ▪ 760M people use LinkedIn to find meaningful work Developed by a group of Subject Matter Experts led by Michael Quinn, a 2x LinkedIn Top Voice, this is the only certification program designed to help professionals at any level acquire and demonstrate their mastery of the skills necessary to develop, maintain and grow a personal or corporate brand using LinkedIn. This program includes Digital Networking Professional, Digital Networking Coach, and Digital Networking Strategist - and is being submitted to become an approved COOL and for professional development units under SHRM.