A completely new type of shopping experience was brought to the people of Hong Kong when David Ericsson and Alexis Holm decided to share an office located on the ground floor at 15 Square Street in Sheung Wan. The duo, each working on their separate brands, David with VOID Watches and Alexis on gram Footwear, and slowly an open space environment mixing showroom, office and workshop emerged. All squarestreet products are designed and developed by the founders themselves, who are both born and bred Swedes, thus grant aing the store a natural integrity and a touch of Scandinavian aesthetic. Apart from watches and footwear, high quality leather goods, eyewear and jewelry can also be found at squarestreet. The duo firmly believes that simplicity, functionality, quality and pricing are all vital components, and the pivotal point around which squarestreet spins. squarestreet has effectively cut out all middle men, shortening the supply chain to an absolute minimum. This generates a closeness to the brand, ensures good service, and most importantly, saves customers from compounded pricing strategies. The shop in office environment also creates a link for the customers between the end product and it's origin, inviting them to view and take part in the creative process that drives squarestreet’s individuality and uniqueness. We keep it simple here at squarestreet - Good Quality Products at Good Prices.