Nevzat Ecza Deposu (Nevzat Pharmaceutical Wholesale – NPW) is family owned company located in the capital city of Turkey, Ankara. The primary business of NPW is to buy and sell pharmaceuticals in B2B context. The customers of NPW are pharmacies located all over Turkey and the suppliers are the pharmaceutical firms that want their products to be purchased by end-consumers. Therefore NPW plays an intermediary role in the distribution channel where the pharmaceuticals are transferred from the manufacturers to the end-users, who are the customers of NPW’s customers (pharmacies). NPW is ~200 listed firm in Capital 500 firms of Turkey with 22 officess, +1000 employees and 6000 customers.