E FACTOR was founded in 2010 by Francesco & Federico Caselli, as they thought it was essential for any world – class company to build a brand new customer centered strategy to run their e-commerce. E FACTOR is a consulting firm that guarantees each and everyone of its clients the exclusivity of its strategic services, thus limiting itself to a selected number of clients. Since its inception E FACTOR goals and mission have never changed: forge for each of its clients a world-class e-commerce strategy with an unique competitive edge.