Founded in 1997 by Vivienne Segal, a quintessential inquisitor with over 30 years of global research experience in both qualitative and quantitative research, we pride ourselves on being a boutique vendor that is truly one of the most innovative, groundbreaking full service market research firms in the country. We’ve garnered a strong and dedicated following among Fortune 100/500 companies. Our client roster includes: fast-food chains, major food and beverage companies, pharmaceutical companies, hotel chains, popular beauty and fashion brands, ad agencies, brand consultancies and package design companies. All of these companies value our services and appreciate the proprietary research techniques and fresh thinking that we bring to any subject matter, whether domestic or global.