BNI is a professional marketing organization specializing in word-of-mouth referrals. The BNI strategy relies on a business networking strategy that generates business referrals within many diverse networks. BNI relies on structured business groups wherein each member carries the other’s business cards. When a “prospect” is met, the business card and testimonial information is shared and a referral is most often created. The mission of BNI is to help members increase their business through a structured, positive and professional referral marketing program that enables them to develop long-term, meaningful relationships with quality business professionals.