BRAND STATEMENT: We deliver quality patient care. We ensure this through constantly striving for excellence. Furthermore we want to empower our patients through continuous patient and family education. We are the best tertiary care facility in Mindanao. We provide top-of-the-line facilities, engage the best medical professional (doctors, nurses and staff), and continuously improve upon our process so we may deliver quality service. Ultimately, we desire to give our customers (patients, as well as their families and loved ones) peace of mind. That is peace of mind from knowing that they are employing the best possible means to get well, feel better and stay healthy. This is for the end goal of achieving an optimum quality of life, enabling our customers to live life to the fullest, through a lifelong partnership with our organization.