Tracy Aliche Consulting (TAC) is a full service boutique public relations firm based in the NY metropolitan area. TAC is a client-centric firm that specializes in working with purpose-driven brands of all sizes across all industries. Tracy Aliche, the Founder & CEO, pivoted from a career in Fashion and Image Consulting to one in PR in order to meet the ever evolving needs of her high profile styling clientele. As a result, TAC’s strength is its holistic wrap-around approach towards image management as it relates to both personal and public brand image. The team at Tracy Aliche Consulting is made up of seasoned storytellers that offer a creative and nuanced approach to public relations. TAC takes the time to understand each client and their mission, and works to secure relevant and targeted coverage in both niche and national publications. Clients have attained high visibility and have been frequently featured in top media outlets such as FORBES, Good Morning America, ESSENCE, InStyle, CNBC, NPR, The New York Times, COSMOPOLITAN, BET, and The Real. Tracy Aliche Consulting offers Full Service Public Relations, Media Training, Image Consulting, Writing & Design Services, & the TAC PlayBook (an e-learning diy PR guide).