More information also on: https://www.linkedin.com/in/prof-dr-wolfgang-g-arlt/ 170 million Chinese outbound border crossings took place in 2019. China is the no. 1 outbound tourism source market and will be so again after the end of the pandemic. However, the needs and demands of the different segments of the Chinese outbound market have changed during the CoViD-19 crisis. Understanding Chinese customers from package-tour first timers to “Second Wave” sophisticated self-organised travelers, preparing for their demands, communicating readiness for them and successfully offering the right kind of services to the right kind of market segment needs a strong and experienced partner. COTRI China Outbound Tourism Research Institute is the world’s leading independent research institute for analysis, training, research, quantitative data and consultancy relating to the Chinese outbound tourism market. Since 2004, COTRI has been supporting local, regional, and international private and public tourism service providers and retailers all over the world. E-mail: info@china-outbound.com Tel.: + 49 40 8450 8531