Mission: Connect, Educate, Represent For over 50 years, the Maryland Tourism Coalition has represented and united varied segments of tour and travel, bringing together the entire industry to enhance business growth and to promote the development of Maryland Maryland Tourism Coalition strives to create the most productive statewide tourism climate possible. We promote business, offer professional development activities, and enhance our economic impact for the benefit of all Marylanders. Maryland Tourism Coalition works on behalf of its members to affect positive change and defend the industry. Through direct advocacy, Tourism Day and educational sessions, our members inform and engage elected officials. Diversity is our strength, unity is our power.